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Oikos
Chef.

How do you make a new offer stand out while building a territory that can live beyond the packaging?

Oikos Chef in a cooking setting: 900 g pot, olive oil, salmon and asparagus © Grafit

The brief

Back when I worked at Grafit: a Spanish cooking yoghurt that had to find its place on the Belgian market. Not a yoghurt to eat, an ingredient. The positioning had to read in one second on the shelf, in an aisle where everyone else sells dessert.

The shelf

'Oikos à cuisiner / te koken'? Unreadable. We brainstormed our way to « Chef » — short, understood in French as in Dutch. And the metal spoon in the logo became a wooden spoon : the pack says kitchen before it even says its name.

The 900 g tub© Grafit
The 900 g tubThe tub and its lid
On the shelf© Grafit
On the shelfShelf stopper and POS
The sleeve© Grafit
The sleeveThe full unrolled artwork, 900 g
The campaign© Grafit
The campaignPress, with recipe
© Grafit
D.O.O.H.Three recipes on a loop

Credits

Client
Danone
Agency
Grafit (now closed)
My role
Packaging design, range extensions, production files
Team
Packaging designed by me · campaign visuals supplied by an outside agency · Portuguese packaging supplied by Danone Group

Another case study

Activia Raspberry on shelf: 1+1 wobbler and bilingual shelf stopper© Grafit Activia Raspberry packaging · promo · shelf read the case study →

Bring to life your product.

Thirty minutes to look at your brief together. You leave with an outside view, even if we go no further.

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